Cypherpunk - Ecommerce Website for Bitcoiner

Cypherpunk: Ecommerce Website for Bitcoiner

2022, Ecommerce, Website Design

About Cypherpunk

Cypherpunk, funded by Tether company, is a secure merchandise ecommerce site dedicated to Bitcoin enthusiasts. Prioritizing anonymous and secure crypto transactions, the store is crafted by Bitcoiners for Bitcoiners, offering a seamless and trusted shopping experience in the realm of cryptocurrencies.

My Contribution

Role: Brand designer, Website Designer
Design Team size: Designer x 2
Cross Functional Team: Founder, Development Team
Time on project: 6 month (June 2022 - January 2023)
Areas of ownership: Branding, Animation, Website

My Contribution

Role: Brand designer, Product designer
Design Team size: Designers x2
Cross-Functional Team: Founder, Development Team
Time on project: 6 months (June 2022 - January 2023)
Areas of ownership: Branding, Animation, Website

The Challenge

Cypherpunk faced several challenges right from the beginning:

Identity and Branding
Developing a brand identity that reflected the ethos of the Cypherpunk movement while ensuring it was appealing and recognizable.
Security and Anonymity
Ensuring the highest level of security for cryptocurrency transactions, as customers would be purchasing Bitcoin-related merchandise.
Mobile Experience
Designing a website that provided a seamless and intuitive shopping experience, catering to both crypto-savvy customers and those new to the world of Bitcoin.

Cypherpunk faced several challenges right from the beginning:

Identity and Branding
Developing a brand identity that reflected the ethos of the Cypherpunk movement while ensuring it was appealing and recognizable.
Security and Anonymity
Ensuring the highest level of security for cryptocurrency transactions, as customers would be purchasing Bitcoin-related merchandise.
Mobile Experience
Designing a website that provided a seamless and intuitive shopping experience, catering to both crypto-savvy customers and those new to the world of Bitcoin.

Cypherpunk faced several challenges right from the beginning:

Identity and Branding
Developing a brand identity that reflected the ethos of the Cypherpunk movement while ensuring it was appealing and recognizable.
Security and Anonymity
Ensuring the highest level of security for cryptocurrency transactions, as customers would be purchasing Bitcoin-related merchandise.
Mobile Experience
Designing a website that provided a seamless and intuitive shopping experience, catering to both crypto-savvy customers and those new to the world of Bitcoin.

Visual Style Research

Before the website launch, I conducted thorough visual research into the cyberpunk sub-genre. This involved a deep dive into its origins, including novels, movies, and distinctive visual elements. This detailed analysis provided essential insights, enabling the incorporation of authentic cyberpunk aesthetics into the website design.

>See Full Visual Research Pitch Deck

Before the website launch, I conducted thorough visual research into the cyberpunk sub-genre. This involved a deep dive into its origins, including novels, movies, and distinctive visual elements. This detailed analysis provided essential insights, enabling the incorporation of authentic cyberpunk aesthetics into the website design.

>See Full Visual Research Pitch Deck

Before the website launch, I conducted thorough visual research into the cyberpunk sub-genre. This involved a deep dive into its origins, including novels, movies, and distinctive visual elements. This detailed analysis provided essential insights, enabling the incorporation of authentic cyberpunk aesthetics into the website design.

>See Full Visual Research Pitch Deck

Before the website launch, I conducted thorough visual research into the cyberpunk sub-genre. This involved a deep dive into its origins, including novels, movies, and distinctive visual elements. This detailed analysis provided essential insights, enabling the incorporation of authentic cyberpunk aesthetics into the website design.

>See Full Visual Research Pitch Deck

Visual Research - Japanese Cypherpunk Subgener

Visual Research - Comics

Visual Research - Cypherpunk Roots

Cyberpunk Visual Style

For the above-fold design of the Cypherpunk website, we've created an immersive 3D video that embodies the cyberpunk theme:

Cityscape
The video features a rainy, neon-lit metropolis, evoking the cyberpunk atmosphere.
Neon Lights
Neon billboards display the logos of Bitcoin-related companies whose merchandise is available in Cypherpunk's store.
Holographic Billboards
Interactive holographic billboards showcase partner companies' logos and offer potential ad space
Atmospheric Effects
Rainfall and dynamic camera angles provide depth and immersion.

This concise video captivates visitors, introducing them to the world of Cypherpunk and its Bitcoin merchandise.

For the above-fold design of the Cypherpunk website, we've created an immersive 3D video that embodies the cyberpunk theme:

Cityscape
The video features a rainy, neon-lit metropolis, evoking the cyberpunk atmosphere.
Neon Lights
Neon billboards display the logos of Bitcoin-related companies whose merchandise is available in Cypherpunk's store.
Holographic Billboards
Interactive holographic billboards showcase partner companies' logos and offer potential ad space
Atmospheric Effects
Rainfall and dynamic camera angles provide depth and immersion.

This concise video captivates visitors, introducing them to the world of Cypherpunk and its Bitcoin merchandise.

For the above-fold design of the Cypherpunk website, we've created an immersive 3D video that embodies the cyberpunk theme:

Cityscape
The video features a rainy, neon-lit metropolis, evoking the cyberpunk atmosphere.
Neon Lights
Neon billboards display the logos of Bitcoin-related companies whose merchandise is available in Cypherpunk's store.
Holographic Billboards
Interactive holographic billboards showcase partner companies' logos and offer potential ad space
Atmospheric Effects
Rainfall and dynamic camera angles provide depth and immersion.

This concise video captivates visitors, introducing them to the world of Cypherpunk and its Bitcoin merchandise.

For the above-fold design of the Cypherpunk website, we've created an immersive 3D video that embodies the cyberpunk theme:

Cityscape
The video features a rainy, neon-lit metropolis, evoking the cyberpunk atmosphere.
Neon Lights
Neon billboards display the logos of Bitcoin-related companies whose merchandise is available in Cypherpunk's store.
Holographic Billboards
Interactive holographic billboards showcase partner companies' logos and offer potential ad space
Atmospheric Effects
Rainfall and dynamic camera angles provide depth and immersion.

This concise video captivates visitors, introducing them to the world of Cypherpunk and its Bitcoin merchandise.

Visual Research - Proposal Style 1

Visual Research - Moodboard

Brand Identity

In craftingCypherpunk online store's brand, I took influnce from cyberpunk and sci-fi. After the key visual design, I crafted a minimalist logo using Avenir Next light in all cap style, exuding a sleek, lightweight feel. This aligns seamlessly with the website's aesthetics, creating a memorable identity. Adding glitched art effects intensified the futuristic vibe, enhancing the store's cutting-edge appeal.

In crafting Cypherpunk online store's brand, I took influence from cyberpunk and sci-fi. After the key visual design, I crafted a minimalist logo using Avenir Next light in all cap style, exuding a sleek, lightweight feel. This aligns seamlessly with the website's aesthetics, creating a memorable identity. Adding glitched art effects intensified the futuristic vibe, enhancing the store's cutting-edge appeal.

In craftingCypherpunk online store's brand, I took influnce from cyberpunk and sci-fi. After the key visual design, I crafted a minimalist logo using Avenir Next light in all cap style, exuding a sleek, lightweight feel. This aligns seamlessly with the website's aesthetics, creating a memorable identity. Adding glitched art effects intensified the futuristic vibe, enhancing the store's cutting-edge appeal.

Logo Animation - Glitched

Hero Video

Above Fold Section

Above Fold Section with Hero Video

Above Fold Design

Full-Width Hero Video
The captivating Cypherpunk City video sets the tone for the store. To feature it as the key visual, I displayed it in full width, maximizing its immersive impact.

Title and Subtitle:
To communicate our offer clearly and without overshadowing the main visual. I place the title and subtitle at the bottom, with a horizontal scrolling animation, which emphasizes hierarchy, simplicity, and clarity.

Full Width Hero Video
The captivating Cypherpunk City video sets the tone for the store. To feature it as the key visual, I displayed it in full width, maximizing its immersive impact.
Title and Subtitle:
To communicate our offer clearly and without overshadowing the main visual. I place the title and subtitle at the bottom, with an horizontal scrolling animation, which emphasizes hierachy, simplicity and clarity.

Full-Width Hero Video
The captivating Cypherpunk City video sets the tone for the store. To feature it as the key visual, I displayed it in full width, maximizing its immersive impact.
Title and Subtitle:
To communicate our offer clearly and without overshadowing the main visual. I place the title and subtitle at the bottom, with a horizontal scrolling animation, which emphasizes hierarchy, simplicity, and clarity.

Wireframe

Above Fold Section UI Design Iterations

Mobile Landing Page

Desktop Landing Page

Mobile Website

Mobile 1st Design

Mobile phones generated over 60% of website traffic in 2022, with desktops and tablets only generating about 39%. Cypherpunk website is designed with the mobile 1st approach that prioritizes the mobile user experience.

Responsive Design
A responsive mobile web design is our cornerstone, ensuring a seamless experience on both desktops and mobile devices.

Keep it Simple
We emphasize minimal text and images, focusing on straightforward navigation, and ensuring effortless interaction.

Large Buttons
Large buttons are easier to tap on mobile devices and navigate to the different pages of our site.

Scrolling Interaction
We included both horizontal and vertical scroll interactions for an intuitive and engaging mobile browsing experience.

Mobile phones generated over 60% of website traffic in 2022, with desktops and tablets only generating about 39%. Cypherpunk website is designed with the mobile 1st approach that prioritizes the mobile user experience.

Responsive Design
A responsive mobile web design is our cornerstone, ensuring a seamless experience on both desktops and mobile devices.

Keep it Simple
We emphasize minimal text and images, focusing on straightforward navigation, ensuring effortless interaction.

Large Buttons
Large buttons are easier to tap on mobile device and navigate to the different pages of our site.

Scrolling Interaction
We included both horizontal and vertical scroll interactions for an intuitive and engaging mobile browsing experience.

Mobile phones generated over 60% of website traffic in 2022, with desktops and tablets only generating about 39%. Cypherpunk website is designed with the mobile 1st approach that prioritizes the mobile user experience.

Responsive Design
A responsive mobile web design is our cornerstone, ensuring a seamless experience on both desktops and mobile devices.

Keep it Simple
We emphasize minimal text and images, focusing on straightforward navigation, and ensuring effortless interaction.

Large Buttons
Large buttons are easier to tap on mobile devices and navigate to the different pages of our site.

Scrolling Interaction
We included both horizontal and vertical scroll interactions for an intuitive and engaging mobile browsing experience.

Product List Page

Product Detail Page

The Result
Since launch, the website's monthly conversion rate is 3.7% (4.5% for mobile users), signaling a user-friendly interface and seamless mobile shopping experience.

I'm open to freelance projects. If you have an exciting idea, drop me a line.

I'm open to freelance projects. If you have an exciting idea just drop me a line and let's talk about it.

I'm open to freelance projects. If you have an exciting idea, drop me a line.

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Contact

Behance

[email protected]